Plan Your Financial Life With Confidence

CFP® Professional Financial Advisor

Fee-Only. Fiduciary.

A little about us...

Blue Tree Financial provides comprehensive financial planning services for family business owners, professionals, or individuals managing a significant inheritance. We believe trust is the cornerstone of a successful relationship between client and advisor. We are passionate about helping our clients articulate their personal financial goals and think long-term to achieve them. Our founder, Kelly Berenbaum, is a CFP® professional and holds the Certified Exit Planning Advisor credential or CEPA®. CFP® professionals have met rigorous qualifications for financial planning and have agreed to abide by the standards set forth in CFP Board’s Code of Ethics and Standards of Conduct. A Certified Exit Planning Advisor or CEPA® is a holistic business advisor that helps a business owner align business, personal, and financial goals while building transferable value into their business so that the owner is always prepared to capitalize on a transition of their company, planned or unplanned. CEPA® credential holders have successfully completed an executive MBA style program, and passed a comprehensive exam. Blue Tree Financial is a fee-only firm focused on providing financial planning services. We do not earn commissions for selling products.

The process of working with a CFP® Professional

Financial Planning Begins

Financial Planning Begins

At your first meeting, you will discuss what you would like to accomplish and how our firm can help you. Your advisor will provide information on our services and pricing, give you information on her background, and disclose any known conflicts of interest.
Once you agree to the scope of the financial planning engagement, including any conflicts of interest, the next step is to gather information about your current finances and talk with you about your needs, priorities, and goals. This is the time to discuss issues such as risk tolerance and your exposure to longevity, economic, liability and health-care risks.

Developing Your Financial Plan

Developing Your Financial Plan

Once you have provided the relevant documents and information, your advisor will analyze the strengths and vulnerabilities of your current financial situation and develop appropriate recommendations.
Based on your needs, your advisor may coordinate with other professionals during this process. Examples may include tax professionals, insurance provider(s), estate planning or business attorneys, just to name a few.
Recommendations will be based on your personal circumstances and commonly address savings and investment plan, tax strategies and estate planning.

Plan Presentation and Delivery

Plan Presentation and Delivery

Once the planning recommendations are developed, the next step is to meet and review your recommendations.
Your advisor will present the prioritized list of recommendations, explain the assumptions that are used to develop the plan, and offer alternatives where appropriate. You will have the opportunity to provide feedback and ask questions during this discussion. Refinements to the plan are expected and encouraged.
At this point in the process, you and your advisor will determine who will manage implementation and monitoring. If your advisor will manage implementation, she will address the implementation timeline, plan monitoring approach, and frequency of ongoing review meetings. If applicable, you will be asked to execute an investment management agreement at this time.
Your plan will be updated based on the plan review discussion and the plan document will be delivered to you.
*Certified Financial Planner Board of Standards, Inc. (CFP Board) owns the CFP® certification mark, the CERTIFIED FINANCIAL PLANNER™ certification mark, and the CFP® certification mark (with plaque design) logo in the United States, which it authorizes use of by individuals who successfully complete CFP Board’s initial and ongoing certification requirements.

The process of working with a CFP® Professional

Financial Planning Begins

At your first meeting, you will discuss what you would like to accomplish and how our firm can help you. Your advisor will provide information on our services and pricing, give you information on her background, and disclose any known conflicts of interest.
Once you agree to the scope of the financial planning engagement, including any conflicts of interest, the next step is to gather information about your current finances and talk with you about your needs, priorities, and goals. This is the time to discuss issues such as risk tolerance and your exposure to longevity, economic, liability and health-care risks.

Developing Your Financial Plan

Once you have provided the relevant documents and information, your advisor will analyze the strengths and vulnerabilities of your current financial situation and develop appropriate recommendations.
Based on your needs, your advisor may coordinate with other professionals during this process. Examples may include tax professionals, insurance provider(s), estate planning or business attorneys, just to name a few.
Recommendations will be based on your personal circumstances and commonly address savings and investment plan, tax strategies and estate planning.

Plan Presentation and Delivery

Once the planning recommendations are developed, the next step is to meet and review your recommendations.
Your advisor will present the prioritized list of recommendations, explain the assumptions that are used to develop the plan, and offer alternatives where appropriate. You will have the opportunity to provide feedback and ask questions during this discussion. Refinements to the plan are expected and encouraged.
At this point in the process, you and your advisor will determine who will manage implementation and monitoring. If your advisor will manage implementation, she will address the implementation timeline, plan monitoring approach, and frequency of ongoing review meetings. If applicable, you will be asked to execute an investment management agreement at this time.
Your plan will be updated based on the plan review discussion and the plan document will be delivered to you.

*Certified Financial Planner Board of Standards, Inc. (CFP Board) owns the CFP® certification mark, the CERTIFIED FINANCIAL PLANNER™ certification mark, and the CFP® certification mark (with plaque design) logo in the United States, which it authorizes use of by individuals who successfully complete CFP Board’s initial and ongoing certification requirements.